Viktor & Rolf Flowerbomb is the latest perfume brand to 3D print an exclusive bottle »3D Printing Media Network


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A new collaboration between ERPRO Group, VIKTOR & ROLF, and L’Oréal uses Carbonof Digital Light Synthesis technology to produce an exclusive 3D printed bottle for the Flowerbomb fragrance.

While working on the Flowerbomb fragrance, Viktor & Rolf wanted to create something new. They dreamed of it. a fragrance that had the power to spread a positive message. A profusion of flowers as a weapon to spread the world with beauty and fantasy and to transform the negative into the positive. No technology could convey this message more clearly than 3D printing.

The new Viktor & Rolf project celebrates the “15th anniversary of Flowerbomb”. In collaboration with the L’Oréal teams, ERPRO produced 15 unique bottles. This limited edition combines traditional know-how and new 3D technologies: the whole is 3D printed using carbon technology and each component is then polished and assembled by hand. The video was shot at the ERPRO premises in Saint-Leu-la-Forêt.

Viktor & Rolf designed the lavish rose gold dress of the iconic Flowerbomb bottle, made of thorny branches and flowers. The $ 2,500 Limited Edition, one of 15 pieces in the world, is contained in a luxurious hand-numbered calligraphy rose gold case. He is said to be the object of a pure desire for the most precious and explosive scent.

For this ultra-luxurious edition, the designers wanted flowers as spectacular as the flowers made for their Haute Couture clothes. The flowers had to be sumptuous and beautiful, but also thorny and confusing. To produce this complex design, traditional techniques were abandoned and Viktor & Rolf focused on innovation. Using Carbon’s 3D printing technology, Viktor & Rolf combined traditional craftsmanship to create the new bottle dress. The ornament is individually hand polished and honed and dipped in rose gold.

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