Ulta’s 21 Day Beauty Sale – Daily Best Deals – WWD

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It’s the most wonderful time of the year: Ulta’s semi-annual 21 Day Beauty Sale and the mega savings are just beginning. For three whole weeks, Ulta is slashing the prices of its top-selling and top-rated makeup, fragrance, skincare and haircare products, and more. We love a big beauty sale, but 21 days of beauty flies? Nothing better than that, here’s everything you need to know about the sale from today to April 2.

What is the Ulta 21 Days of Beauty Sale?

Here’s how the Ulta 21 Day Beauty Sale works: For 21 days, you can shop a curated selection of the retailer’s most popular products at 50% off. Next to Ulta’s huge Black Friday sale, the 21 Days of Beauty deals are the deepest discounts you can get from the retailer.

As with all great things, there are a few fine print. Each beauty offer is open for only 24 hours before it ends. But really, with the ever-rotating selection of mega-selling beauty products, you’re sure to see your favorite beauty products largely discounted.

Even better, there are a few special secret flight days dotted throughout the three weeks where you can score even more savings. But don’t worry, we’ll keep you updated throughout the sale so you don’t miss a thing.

Ulta 21 Days of Beauty: today’s offers

Wednesday March 16

StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum

StriVectin’s The powerful 2-in-1 serum treats hyperpigmentation with vitamin C and uneven skin tone and texture with retinol, revealing a smoother, more radiant complexion.



StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum

$72
$36


Buy now

Elemis Pro-Collagen Marine Cream

One of the brand’s best-selling products, the Marine Pro-Collagen Cream is clinically proven to hydrate and firm the skin. This lightweight gel contains marine and botanical actives, such as green and brown algae, as well as mimosa absolute, to support intense hydration, leaving skin soft and refreshed.

Elemis Pro-Collagen Marine Cream



Elemis Pro-Collagen Marine Cream

$89
$44.50


Buy now

Jane Iredale Smooth Affair for Oily Skin Primer and Brightener

by Jane Iredale Smooth Affair for Oily Skin Hydrating and Brightening Face Primer preps skin for seamless makeup application. Best of all, this mattifying serum is enriched with grapefruit and apple extracts to help your makeup stay on all day without moving an inch.

Jane Iredale primer for oily skin



Jane Iredale Smooth Affair For Oily Skin Primer & Highlighter

$50
$25


Buy now

Live tint concealer

This multi-use eye, lip and cheek stick Live tinted helps correct color hyperpigmentation with neutralizing orange pigments in the formula. The twistable pencil is easy to use and the buildable color glides directly onto the skin thanks to its hydrating cocktail of hyaluronic acid, squalane and vitamin E.

Live color concealer



Live tint concealer

$24
$12


Buy now

Beekman 1802 Milk Primer SPF 35 Daily Defense 2-in-1 Sunscreen & Makeup Perfector

As its name suggests, this alphabet book Beckman 1802 will not only ensure a natural and easy application of makeup, but will also play a role of defense against the sun’s rays. Like all Beekman 1802 products, this base has been formulated with goat’s milk to hydrate and strengthen the skin barrier.

Beekman 1802 groundbait



Beekman 1802 Milk Primer SPF 35 Daily Defense 2-in-1 Sunscreen & Makeup Perfector

$25
$12.50


Buy now

Jane Iredale Smooth Affair Illuminating Radiance Primer

Rounding out the products on sale today, another remarkable introduction from Jane Iredale. It’s packed with skincare, including hyaluronic acid, coconut oil, and shea butter, and promises to visibly reduce the look of pores and balance out any uneven texture to create a glow. soft and pearly for the face.

Jane Iredale Illuminating Primer



Jane Iredale Smooth Affair Illuminating Radiance Primer

$50
$25


Buy now

Luckily for us, Ulta has given us a preview of what we can expect later this week and beyond.

What kind of Ulta beauty deals can I expect?

Every day new beauty products will go on sale at 50% off. And this year, Ulta 21 Days of Beauty Sale has even more beauty bestsellers and newcomers added to its roster, including coveted brands like Smashbox, Tarte, KVD Beauty, Dermalogica and more.

From now until April 2, you’ll be able to stock up on makeup staples as well as products you’ve had a look at but couldn’t get over sticker shock. The best part? This sbeauty ale couldn’t come at a better time as we start releasing our winter products and swapping out our beauty favorites for spring.

You’ll find plenty of long-standing bestsellers, from Tarte’s cult-classic Shape Tape Concealer and Maracuja Juicy Lip in a range of delicious spring shades, to KVD Beauty’s ink liners and Urban Decay’s brow pencils. Cosmetics so your beauty routine can get a major spring. refresh.

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