TikToker Addison Rae to launch new fragrance brand on November 4

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Addison Rae is one of the most popular TikTokers on the planet. She is among the top 3 most followed TikToker at the moment with over 84 million followers.

Addison Rae has been very dynamic in her career from the start. She didn’t just settle for being a content creator on TikTok, but also ventured into the music industry, the theater industry, and the business world. The TikToker has released several songs, starred in the famous Netflix remake called “He’s All That”, and also owns a beauty brand called Item Beauty.

Some products

Addison Rae has now given fans a glimpse of her most recent venture. It’s a new scent [perfume] line called ARF. The abbreviation stands for Addison Rae Fragrance.

Addison Rae said the brand is “science-based” and will offer “water-based scents that are scientifically proven to light up the mood.” The ARF line will have three products in its portfolio at the time of its release: the Chill AF fragrance, the Happy AF fragrance and the Hype AF fragrance.

The TikToker brings the fragrance line together with manufacturer Hampton Beauty. According to WWD reports, the ARF line will initially feature 30ml fragrances which will sell for $ 40 each via TikTok and Instagram only.

Science-Bases perfume line

The managing partner of Hampton Beauty Gas spoke of the ARF line saying, “The ingredients were put in front of the respondents, and they read the reaction to the smell, and it affects the part of the brain that has to do with it. emotion. If the calming part of the brain was affected, these ingredients became [Chill AF]. It’s completely scientific. We thought this was such a fun and new way to approach scent.

Recently, another social media influencer, Valkyrae, launched her skin care brand RFLCT. It has generated a lot of criticism and negative reaction because people claim it is “pseudo-science”. Reactions to Addison Rae’s fragrance line remain to be seen.

What do you think of the whole story? Tell us your thoughts in the comments.


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