Jo Malone criticizes the perfume brand that bears his name after the John Boyega controversy | London Evening Standard
o Malone criticized the perfume brand bearing his name following the John Boyega controversy.
He was replaced by a Chinese actor, Liu Haoran, and many shots – which Boyega had previously made – have been recreated.
The fragrance company was started by designer Malone, who then sold it to Estée Lauder Companies in 1999.
After receiving criticism online, the brand has apologized for the ‘faux pas’ and Malone herself has now spoken.
Speaking on ITV’s daytime show Lorraine, she said: “I am so horrified and disgusted by what was done to John… It has gone global and my name has been associated with it. [with it].
“It was done on my behalf, but people also think it’s me.”
“How dare anyone treat it [like that] and he finds out he’s being replaced on social media? “
The brand’s full apology reads: “We deeply apologize for what, on our side, was a mistake in the local execution of John Boyega’s campaign. John is a great artist with great personal vision and direction. The concept of the film was based on John’s personal experiences and should not have been reproduced.
Announcing his decision to step down as ambassador, Boyega said: “While many brands naturally use a variety of global and local ambassadors, contemptuously exchanging culture in this way is not something I can tolerate.
“It’s back to back, but I assure you it will be sorted out quickly. I have no time for nonsense. We are going on and on and going strong. Stay blessed, people.”
“While we immediately took action and removed the local version of the campaign, we recognize that it was painful and an offense was committed. We respect John and support our partners and fans around the world,” said he continued. “We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”
Additional reporting by the Press Association