Iceland launches 3p sale to help tackle cost of living crisis

// Iceland to launch 3p sell to help buyers amid inflation
// The offer is available online only from June 18 to June 24

Iceland is set to launch a new sale that helps shoppers navigate the growing cost of living crisis.

The frozen food retailer has slashed prices of its Icelandic semi-skimmed milk (£0.99, 2 pints), Icelandic thick and soft white bread (£0.95, 800g) and Just spread Like Butter (£1.00, 450g), which will total just 3p next week.

Once customers have selected three items in their cart, they can use code ICEPENNY at checkout to get all three products for 3p.

The offer is available online only from June 18 to June 24.


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It’s not the first time Iceland has launched an offer like this, the supermarket cut prices for its vegetables to 1p last Christmas and Easter.

The discount was used by nearly 10,000 shoppers over Easter.

Iceland has ensured that all essentials are available at a fraction of the price, with the week-long supply taking place the week before most paydays.

This offer will save customers up to 99 pence per product, if a £1.00 product is selected in the offer. Customers can choose up to three products, which will be reduced to just 3p when they checkout online.

Iceland managing director Richard Walker said: “We continue to work hard to ensure our customers are supported as much as possible as the cost of living continues to rise and we hope our sale of daily essentials at 3p will help a bit this weekend.

“Our previous sales at Christmas and Easter were very popular and this time we have made the decision to branch out and offer this offer on basic necessities, as well as vegetables, to help our customers through the cost of living crisis We are committed to helping our customers as much as possible during this difficult time and will continue to do so.”

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