Denver fragrance brand taps actor Silambarasan as brand ambassador
NEW DELHI : The Vanesa Care Denver-backed fragrance brand has signed Silambarasan Thesingu Rajendar (STR) as its brand ambassador. The collaboration with the famous actor, the company said, is their way of celebrating their diverse audience while remaining stylish.
The actor, also known as Simbu, is connecting with today’s millennial generation, the company said. He added that he is one of the most admired celebrities in the Tamil-speaking markets and this synergy is expected to raise their brand’s recall value to another level among his target audience.
Saurabh Gupta, MD and President of Vanesa Care said, “There is a strong bond between STR and us. He worked hard and is known for creating his own path as an established and successful actor. We endorse his hard work and celebrate his success. Its star power will help catapult brand recall value to the next level. We are extremely excited about this pairing and truly complementary in their style and personalities. We are certain of the new and future horizons of success.”
In a statement, STR said: “The company has carved out a niche for itself in the men’s fragrance and grooming market. I absolutely admire that the brand is venturing into this new fragrance space. His brand values and ethics resonate with me. It’s wonderful to represent a brand that sees progress like me.”
The brand started in 2007 and sells perfumes and deodorants in the grooming category. Denver had also signed Shah Rukh Khan, Mahesh Babu and Sudeep as its brand ambassadors in 2017, 2019 and 2021 respectively. STR will be the brand new face for Tamil Nadu.
Venesa Care competes with companies like Vini Cosmetics, the maker of Fogg, Hindustan Unilever, Godrej, Emami and ITC. The Indian perfume and deodorant market was worth over $970 million in 2019 and is expected to grow at a CAGR of over 13%, to exceed $2 billion by 2025, said ResearchandMarkets.com
Never miss a story! Stay connected and informed with Mint. Download our app now!!