PARIS – Puig said he has invested in Scent Library, a Chinese fragrance brand. The conditions were not disclosed.
“Scent Library intends to use the profits thus collected for the development of perfume products related to authentic Chinese culture; to the creation of a deep and immersive consumer experience at all points of contact; to the optimization and integration of the brand’s international supply chain and the continued staffing of a high-level team, ”the company said in a statement.
“The partnership with Scent Library was a very attractive opportunity to participate in the development of the Chinese perfume market with a company based in China and a team founded in China,” said Marc Puig, CEO of Puig.
The perfume market in China is booming, and Western beauty product manufacturers are quickly establishing themselves in the country. Perfume remained unpopular for many years after the Cultural Revolution of the 1960s in China, but there is now a significant resurgence of interest in perfume there, especially among younger consumers.
Retail sales of perfumes in China reached $ 1.43 billion last year, and are expected to increase 25.5% to $ 1.97 billion in 2021, then to around $ 2.44 billion in 2022, according to Euromonitor International.
Scent Library was launched in Beijing in 2009 and introduced scent products based on contemporary Chinese culture from 2015. It was co-founded by Roseline Lou and John Han.
Scent Library’s offering includes perfumes, body care and room scents. The brand operates around 80 brick and mortar doors in Chinese shopping malls and malls. It also works online.
Scent Library expects the Chinese perfume market to be booming.
“Research data shows that the Chinese perfume market is only 2.5% of the world market, but the average annual growth rate is over 25%,” Lou said in the statement. “Therefore, we firmly believe that we can make a significant contribution. “
He already did. In 2017, the brand launched LBK Water, of which 400,000 units were sold in one month and 1 million units in the year.
LBK Water
Courtesy of Puig
Two years later, Scent Library launched the Milk Candy fragrance, co-branded with Chinese confectionery brand White Rabbit. In the first 10 minutes of marketing, 14,000 units were sold. In one month, Milk Candy recorded 1.8 billion views on social networks.
To grow its online business, Scent Library targets Gen Z on various e-commerce platforms, social media channels, and apps, such as WeChat, TikTok, and Red, as well as Viya for streaming. On Viya, from 2020 to 2021, Scent Library took the second place in sales in the category of Chinese household fragrances.
Perfume is one of Puig’s main activities. Its fragrance portfolio includes owned brands such as Carolina Herrera, Nina Ricci and Paco Rabanne.
The company, which achieved a turnover of 1.54 billion euros in 2020, also takes minority stakes in companies, like Granado, the oldest pharmacy brand in Brazil.
Over the summer, other Western beauty players moved further into China to further penetrate the rapidly growing fragrance market. For example, fragrance and aroma supplier Givaudan has partnered with Alibaba’s Tmall to accelerate fragrance creation and invested in Next Beauty China, an incubator for emerging fragrance and beauty brands. Meanwhile, Shiseido launched three of its perfume brands on Tmall.
FOR MORE INFORMATION, SEE:
Givaudan invests in Chinese perfume and beauty incubator Next Beauty
Tmall, Givaudan partner for the accelerated creation of perfumes in China
The KIERIN NYC high quality Eau de Parfum collection is clean, conscious, cruelty-free, vegan and sustainably sourced.
Real stories of New York illuminated with perfume
Be your own boss. Market your own brand. Monetize your influence. It’s Zigy!
Disruptive D2C Perfume Brand KIERIN NYC Seeks To Redefine Perfume Retail In Partnership With ZIGY SHOP, The Revolutionary New Social Selling Channel
The future of perfume is, in my opinion, online. As a founder of cutting edge technology, I always seek to leverage advancements to enhance the brand experience and build customer loyalty online.
– Mona Maine de Biran, CEO and co-founder of KIERIN NYC
NEW YORK CITY, NEW YORK, UNITED STATES, August 10, 2021 /EINPresswire.com/ – KIERIN NYC announces today a new partnership with Zigy– a revolutionary revenue channel that harnesses the power of human relationships to redefine retail. This partnership will fuel connections and collaborations with thousands of influencers, content creators, personal buyers, stylists and affiliates who promote products through free ZigyShops fully stocked with KIERIN NYC products.
“The future of perfume is, in my opinion, online. As a founder of cutting edge technology, I always seek to leverage advancements for an enhanced brand experience and customer loyalty online. Most of the founders of perfumes are conservative men, traditionalists with no training in technology; and not women like me. My professional background, coming from technology to the perfume industry, gives me the perspective to see the potential of the perfume industry in platforms like Zigy. Zigy’s power to provide previously unavailable insight into influencer authenticity and certified reach, and the ability to energize our efforts to grow our MonKierin community is impressive, ”says Mona Maine de Biran, CEO and co-founder of KIERIN NYC.
With Zigy, KIERIN NYC will:
• Give the individual seller the latest social selling technology to streamline and automate partnerships and make recommending products that sellers love to their friends and followers is both easy and fast. • Also give individual customers the option of purchasing products directly from ZigyShops online stores from people they trust and follow. • Be positioned to develop a high quality commitment to growth while leveraging the support of a network of freelancers, consultants, personal buyers, content creators and sellers who understand KIERIN’s journey and history. • Take advantage of a simple sales support platform that allows it to educate, empower and encourage anyone from the beginner to the seasoned salesperson. • Benefit from curation tools to create the perfect combination of products for individualization. • Improve payment and affiliate experiences by avoiding the hassle of affiliate codes and special links.
CEO and Co-Founder James Wright emphasizes the “power of Zigy in connecting brands with people who love their products and their vision.” KIERIN NYC joins us at a time in our business when we are poised for explosive growth. We couldn’t ask for a better partner; they disrupt scent like we disrupt social selling. We can’t wait to take this ride with KIERIN.
To celebrate this partnership and the release of its new perfume, KIERIN NYC will offer new sellers who buy a discovery box to discover the collection two free samples of 1 ml and a reduction coupon of $ 20 valid for the future purchase of a 50 ml bottle of their choice. Offer is for a limited time and only while supplies last. The Discovery Set includes Eau de Parfums: Nitro Noir, 10 am Flirt, Sunday Brunch and Sandal Sky and will include free 1ml samples of Kierin NYC Rose Ink and, the latest version, Kierin NYC Pier New York.
ABOUT ZIGY: Zigy was created in 2020 by co-founders Derek DeMoro and James Wright with the goal of redefining retail. Zigy strengthens the entrepreneurial spirit by allowing individuals to be the sole owner of their own organized online store. They earn money by sharing the products they love and become ambassadors for their favorite brands. They have access to Zigy from their phones, desktops, tablets, wherever and how they want to work. Zigy is the future of Social Selling.
ABOUT KIERIN NYC: Launched in 2018, Kierin NYC is a niche, NY-centric perfume house that defies conventional rules of the perfume industry with its approach to perfumery, its flexible direct-to-consumer sales model ( DTC) and its colognes containing high percentages of perfume oil. concentrations for longevity and qualitative experiences at an affordable price. Each fragrance in the collection of the independent perfume house is a unique work of art. Unisex, toxin-free, cruelty-free, vegan and eco-friendly, made with sustainable ingredients, no parabens, no phthalates, the fragrances come in opaque bottles with no dyes or unnecessary UV stabilizers. Co-founded and owned by former international model, Mona Maine de Biran, the brand celebrates diversity, equality, inclusiveness and a New York lifestyle using art, not celebrities or mannequins, like muse.
The KIERIN NYC high quality Eau de Parfum collection is clean, conscious, cruelty-free, vegan and sustainably sourced.
Real stories of New York illuminated with perfume
Be your own boss. Market your own brand. Monetize your influence. It’s Zigy!
Disruptive D2C Perfume Brand KIERIN NYC Seeks To Redefine Fragrance Selling In Partnership With ZIGY SHOP, The Revolutionary New Social Selling Channel
The future of perfume is, in my opinion, online. As a founder of cutting edge technology, I always seek to leverage advancements to enhance the brand experience and build customer loyalty online.
– Mona Maine de Biran, CEO and co-founder of KIERIN NYC
NEW YORK CITY, NEW YORK, UNITED STATES, August 10, 2021 /EINPresswire.com/ – KIERIN NYC announces today a new partnership with Zigy– a revolutionary revenue channel that harnesses the power of human relationships to redefine retail. This partnership will fuel connections and collaborations with thousands of influencers, content creators, personal buyers, stylists and affiliates who promote products through free ZigyShops fully stocked with KIERIN NYC products.
“The future of perfume is, in my opinion, online. As a founder of cutting edge technology, I always seek to leverage advancements for an enhanced brand experience and customer loyalty online. Most of the founders of perfumes are conservative men, traditionalists with no training in technology; and not women like me. My professional background, coming from technology to the perfume industry, gives me the prospect of seeing the potential of the perfume industry in platforms like Zigy. Zigy’s power to provide previously unavailable insight into influencer authenticity and certified reach, and the ability to energize our efforts to grow our MonKierin community is impressive, ”says Mona Maine de Biran, CEO and co-founder of KIERIN NYC.
With Zigy, KIERIN NYC will:
• Give the individual seller the latest social selling technology to streamline and automate partnerships and make recommending products that sellers love to their friends and followers is both easy and fast. • Also give individual customers the option of purchasing products directly from ZigyShops online stores from people they trust and follow. • Be positioned to develop a high quality commitment to growth while leveraging the support of a network of freelancers, consultants, personal buyers, content creators and sellers who understand KIERIN’s journey and history. • Take advantage of a simple sales support platform that allows it to educate, empower and encourage anyone from the beginner to the seasoned salesperson. • Benefit from curation tools to create the perfect combination of products for individualization. • Improve payment and affiliate experiences by avoiding the hassle of affiliate codes and special links.
CEO and Co-Founder James Wright emphasizes the “power of Zigy in connecting brands with people who love their products and their vision.” KIERIN NYC joins us at a time in our business when we are poised for explosive growth. We couldn’t ask for a better partner; they disrupt scent like we disrupt social selling. We can’t wait to take this ride with KIERIN.
To celebrate this partnership and the release of its new perfume, KIERIN NYC will offer new sellers who buy a discovery box to discover the collection two free samples of 1 ml and a reduction coupon of $ 20 valid for the future purchase of a 50 ml bottle of their choice. Offer is for a limited time and only while supplies last. The Discovery Set includes Eau de Parfums: Nitro Noir, 10 am Flirt, Sunday Brunch and Sandal Sky and will include free 1ml samples of Kierin NYC Rose Ink and, the latest version, Kierin NYC Pier New York.
ABOUT ZIGY: Zigy was created in 2020 by co-founders Derek DeMoro and James Wright with the goal of redefining retail. Zigy strengthens the entrepreneurial spirit by allowing individuals to be the sole owner of their own organized online store. They earn money by sharing the products they love and become ambassadors for their favorite brands. They have access to Zigy from their phones, desktops, tablets, wherever and how they want to work. Zigy is the future of Social Selling.
ABOUT KIERIN NYC: Launched in 2018, Kierin NYC is a niche, NY-centric perfume house that defies conventional rules of the perfume industry with its approach to perfumery, its flexible direct-to-consumer sales model ( DTC) and its colognes containing high percentages of perfume oil. concentrations for longevity and qualitative experiences at an affordable price. Each fragrance in the collection of the independent perfume house is a unique work of art. Unisex, toxin-free, cruelty-free, vegan and eco-friendly, made with sustainable ingredients, no parabens, no phthalates, the fragrances come in opaque bottles with no dyes or unnecessary UV stabilizers. Co-founded and owned by former international model, Mona Maine de Biran, the brand celebrates diversity, equality, inclusiveness and a New York lifestyle using art, not celebrities or mannequins, like muse.
One Of A Kind (OOAK) was founded by Nikita Dumbani, who has a background in the fashion industry, in March of last year and launched the personalized perfume service in February.
The personalization process begins with a questionnaire that collects information about customers’ lifestyles as well as their personal tastes.
Using this information, OOAK formulates four different scents that are sent in 10ml bottles to the customer, allowing them to choose their preferred scent before committing to a full-size bottle, which costs INR 700 (9, 44 USD) with shipping.
While the popularity of perfumes, deodorants, body mists, and pocket fragrances is strong in India, Dumbani observed a gap in the market for more high-end, yet affordable products.
Additionally, she saw an opportunity to harness the growing interest in personalized products, especially among younger consumers.
“People now want something with a personal touch, something that’s designed especially for you. Perfume is very personal, so [personalisation] is a natural fit. Knowing that you are getting something personalized at such a price is a very attractive draw ”, said Dumbani.
The best plans
OOAK was first designed with a physical presence in mind, however, the deadly second wave of COVID-19 infections in India halted its plans to open a physical store.
While the pandemic has hampered the company’s plans, it has also helped the new brand thrive under extremely uncertain conditions.
Like Gen Z, OOAK has turned to Facebook and Instagram, where he gets his orders.
“From a sales point of view it has gone really well because people are just sitting at home and wanting to shop and experiment. In this sense, it was good ”,said Dumbani.
She revealed that as sales pick up, she expects to recoup her entire investment in the business by July.
The company is currently developing its official website which would include interactive elements that will help consumers learn more about perfumery and create their own fragrances.
Essential physical space
Despite the moderate success online, Dumbani noted that opening a store would be crucial for the brand as it plans to make perfume workshops an integral part of its business.
Although it is unable to organize workshops at this time, the company hopes to get started once the situation stabilizes in India.
“I think there is now a huge appetite to learn more about the perfume. My goal is to start the workshops and pass the knowledge on to people and show them how interesting and creative it is to create your own perfume ”, said Dumbani.
The company currently operates from a small studio in Mumbai and employs a small team of assistants who have experience in the local fragrance manufacturing industry.
“At the moment it’s just a small private space where people can make an appointment to visit or come for a workshop, you can’t enter from the main street. I am looking to have an exclusive store in the future ”, said Dumbani.
Bombay (Maharashtra) [India], May 13 (ANI / NewsView): There are only a handful of Indian brands that have made it out of the country. Lyla Blanc has not only successfully entered the Indian market, but they are actively focusing on consumers in the Middle East, London, Paris and New York. This Mumbai-based brand started as a startup focusing on providing quality luxury fragrances at affordable prices. For a market like India, regardless of the quality, if it is not affordable, you are losing your market share. Lyla Blanc has rejuvenated the perfume market by offering luxury fragrances starting at INR 595. The quality of the fragrances coupled with the price range has attracted thousands of customers. Their recent launches Private Green Moss and Private Dark Wood have also been big hits. Priced at 1199, they provide stiff competition to the biggest international players in the market. Arif Fazlani, Managing Director of Lyla Blanc Pvt. Ltd. received the prestigious Times Leading Icons Award for ‘Luxury Perfume’ in 2019. The event was honored by prominent celebrities including Amisha Patel, Sandip Soparrkar and Shazahn Paramore. He shared his vision of creating affordable fragrances for the Indian and international market. Lyla Blanc also launched the Afzal alcohol-free deodorant series, specially designed as a Halal certified collection for customers in the Middle East. They also imagined artisanal fragrances for Paris, New York and London.
Lyla Blanc believes that the quality of the ingredients that make up a perfume sets it apart from the commercial perfumes that dominate the market. The brand is proud to use blends of natural ingredients for its fragrances. Their best-selling fragrance is Club Blue Cedar, priced at INR 599. The scent contains blends of spices like cedar, oak moss, galbanum, clary sage, citrus. Customers were delighted with the complexity of the scents. Besides the premium fragrance line, Lyla Blanc has also entered the market with its premium deodorant line – Hott for men and Naughty Girl for women. The ranges offer many variations, and even combo packs of 3 for INR 450. Quality at price was the breakthrough factor for the brand. These lines have added to a total of over 150 variations of perfumes and deodorants, providing an array of options to choose from. Recently, Lyla Blanc entered the personal care market with bath, skin care products for men, women and children. Their mantra remains the same – a low price doesn’t mean a compromise on quality. For more information, visit: www.lylablanc.fr. This story is provided by NewsView. ANI will not be responsible for the content of this article in any way. (ANI / NewsView)
In 2009, Julien Sprecher, renowned olfactory expert in the perfume sector, used his extensive knowledge of juices to create a collection of fragrances with powerful and assertive notes. The Parfums de Marly quickly established themselves as a pioneer in the emerging niche perfumery sector. In this market which put forward unisex fragrances, the designer chose clearly identified masculine and feminine lines. “Although we have a few unisex references, Julien Sprecher deeply believes in the added value of a gendered collection. We thus explore many more olfactory notes … and we go much further,”Explains Julien Sausset, CEO of the brand.
A few years later, the Les Parfums de Marly collection includes around thirty fragrances. Most are men’s fragrances, but the bestseller was designed for women: the rose / rhubarb fragrance Delina comes in different versions, including the latest Delina La Rosée.
Store openings in China
Les Parfums de Marly has also established itself as one of the top five niche brands in American department stores. “We have just completed 130 million euros in retail sales, including 50 million with sales in the United States, our main market,», Specifies Julien Sausset. The brand has also been successful for two years in the Middle East and Brazil. “Our juices are branded: they are either very masculine or very feminine, which is very popular with Brazilians. These consumers like to assert their tastes, they are very sensitive to our classics», Adds the CEO.
Julien Sausset also told us about the opening of two outlets in Shanghai and Beijing – around 20 more should open in China within 12 months.
“There’s a lot going on in China right now, especially among the 25/35 generation. Tastes change quickly. The conviction that fresh juices should be launched is less and less true: young people have started to change their habits and to take an interest in niche, assertive perfumes. There is a real culture of perfume coming.“
As with many other niche brands, the French market is not the most dynamic. “I think niche perfumes will develop in France, but the French are not very fond of bold perfumes. They are still fairly traditional compared to the new markets, where these new luxury dynamics are more widely observed, ”says Julien Sausset.
A growth engine for the perfume market
While the growth of the perfume market remains moderate, niche perfumes are very dynamic. With their bold notes, they often embody innovation and creativity.
“As with wine, people started to take an interest in the vines, in quality, in small producers… they understood that we could do a lot better with a little more money. The same is true for perfumes: consumers are interested in ingredients, long-lasting hold, etc. All of this reinforces the user experience. It is said that customers don’t come back once they have tried a niche scent. This more qualitative type of perfumery can no longer be considered a “niche” – it will in fact play a huge role in defining the future of perfumes,», Specifies Julien Sausset.
New gestures, new olfactory notes, a green approach to juices and packaging… Boldness is indeed often associated with this alternative segment. And as successful as they are, Les Parfums de Marly have the ambition to continue working in this direction.
During my time as a beauty editor and self-proclaimed perfume scholar (it’s a passion, what can I say), there have been particular brands, fragrance families and bottles that I, and just about all of them. the ones I know and love, let’s go absolutely crazy for. My fellow beauty editor Courtney Higgs and I have a separate ongoing chat exclusively dedicated to our current olfactory obsessions, and to this day, I have never recommended a perfume to a loved one that has not become an object of obsession in their life. Plus, some cult brands and fragrances are so iconic, beloved, and dotted with top-selling bottles that it’s impossible not to make the general assumption that they are virtually no return and genuine compliments. The Parisian perfume house Diptyque is one of these brands.
From the blend of carefully articulated notes in each bottle to the artistic packaging, there’s a lot to love about Diptyque, and it’s by far one of the most beloved fragrance brands of all time. Honestly, I’ve never sniffed a Diptyque fragrance that I didn’t like – each one is bursting with character and unexpected perfection – but there are three scents in particular that have earned a permanent place on my dresser. Oh, and it’s not just me: this particular trio is consistently on the brand’s bestseller list, and they also rank high at popular retailers like Nordstrom, Bloomingdale’s, Neiman Marcus. .. you get the idea! So, without further ado, I’m sharing my all-time favorite Diptyque fragrances, along with eight other honorable mentions in the best category. Continue scrolling!
Do Son is such a classic scent, and almost every perfume-loving human I know (whether in the beauty realm or not) owns a bottle. It’s floral and fresh, but not precious. If you ask me, nothing is worse than a perfume so flowery that it becomes suffocating, and this best-selling scent from Diptyque is the antithesis of it. It is the perfect balance between freshness and delicacy. It is the Diptyque favorite that I recommend above all.
Key Notes: fig leaves, fig tree sap, fig wood, black pepper
Philosykos is certainly one of the most instantly recognizable fragrances, not only within the Diptyque family, but on the market in general. Each spritz is truly transporting (something I love about a scent), and owning your own bottle is the best thing to book a real trip to the Greek mountains. Philosykos is a true ode to the fig tree, but somehow it’s not overbearing thanks to the way the brand has balanced the tribute. You get a crunchy greenness of fig leaves, a smooth creaminess of the fruit itself, and that inherent earthiness of white wood.
Tam Dao is one of Diptyque’s best-selling titles, but I will be say it’s a wild card in that you will definitely like it or you definitely won’t like it. Like Philosykos, it is classified as ‘woody’, but where Philosykos has a subtle undercurrent of juicy fruity, Tam Dao is a modern take on a warm, woody classic scent; it’s heavy on sandalwood and cedar, so if that’s not your vibe you have been warned. Having said that, I’m not usually a huge fan of woody scents, but this one slowly but surely won me over.
If I hadn’t been So Determined to just pick three personal favorites from Diptyque, this relatively new addition (it’s been around for a few years now), would definitely be in my top picks. I’m sure I wrinkled my nose when I first received it; how could a minty scent work? Alas, let Diptyque create something that not only works, but is also completely brilliant and unique. The blend of notes is inspired by Greek myth, which makes it all the more dreamy the more you wear it.
Rose lovers, this one is for you. Fluttery, exquisite and artfully inspired by the diverse group of scents that a rose takes on in its lifetime, this is the quintessential set for anyone who loves a nice twist on an old classic.
Ylang-ylang is a dark horse note in so many beloved scents, so it’s no surprise that he’s leading the charge in this bestselling fragrance from Diptyque. It’s floral, but has a complex aftertaste thanks to subtle hints of spice and green oak.
Granted, I haven’t smelled this Diptyque scent yet, but the reviews and ratings on the internet are too good to ignore. (And given how much I love vanilla scents, I know it’s a must-have for me!) Inspired by travel and as a tribute to vanilla, the star ingredient is anchored by darker undertones to smoked cypriol, spicy pink pepper and rosy calamus. So no, this is not your cotton candy vanilla, my friends.
# 8: Diptyque Diptyque Othoniel Rosa Eau de Toilette
This is a brand new addition to the Diptyque fragrance line, and it has already become so popular that it is currently out of stock. However, definitely keep this one on your radar if you’re someone with a soft spot for roses, but craving something with a little more vim and vigor. (The pink pepper here gives a bit of spice to these beginnings.)
In addition to the power plays above, part of what makes this scent so magical are the strategic additions of bergamot, tangerine, and musk. It’s a bit floral, a bit fruity, and very slightly heady, but in a really whimsical way. If you were walking around a faraway land or a fairy tale, this is what I imagine it would smell like!
“A composition that creates confusion. It caresses the skin and makes your mouth water like a treat, wakes you up with its freshness … ”intriguing, no? If the rich brand description of this top-selling fragrance isn’t enough to pique your interest, perhaps the decadent blend of orange blossom, angelica root, patchouli, and juniper berry will.
I really avoid describing any type of beauty product as “sexy”, but I really can’t cry out here because the intoxicating mix of this scent of rose, oud, vanilla and incense is, sorry, undeniably. sexy. SO. Proceed with caution. That’s all I’m saying!
Monange is the former fragrance creative director of IFF for Asia, who left the company in 2019 to found Maison 21G.
Based in Singapore, the company was founded Monange, which has over two decades of experience working with major beauty houses like L’Oréal.
In 2019, Monange left her position at IFF as Creative Director of Fragrances for Asia to launch Maison 21G, which she said had the potential to turn the world of perfume upside down.
Maison 21G seeks to revolutionize the perfume industry with its unique technology called The Source.
“It allows you to take the perfume concentrate and dilute it in a perfume bottle in 30 seconds, it’s like the Nespresso in perfumery.
Monange said CosmeticsDesign-AsiaThat she created the company to find the “soul” of perfumery.
She lamented that with the current mode of operation of perfumery, the market is full of perfumes that “Everyone loves, but no one loves”.
Since its inception, the company has grown rapidly and currently has three stores in Singapore, one in Sydney, Australia and other exciting projects are underway.
Monange explained that his success comes down to his consumer-centric approach to selling products.
“People are hungry to try new things… Especially now with COVID-19, when people go out they really want to have an experience. “
This principle also extends to the online arena, where Monange has managed to build a successful e-commerce business selling bespoke perfume.
The company achieved this feat by developing two techniques that would essentially reassure consumers and allow them to make mistakes without paying the price.
Additionally, Monange has designed his business around sustainable practices to meet consumers’ growing interest in conscious consumerism.
“The consumer is really waiting to see what you are doing for the planet. We need to be aware of the packaging and how we buy our products. Most natural products come from poor countries… you have to make sure that these people are treated well… it is important to get your ingredients from the right person ”, she says.
To learn more about Monange and Maison 21G, see the podcast above or on Apple Podcast.
The private equity branch of CITIC Capital Holdings announced that it has completed its investment in Shanghai Xiangmiao Trade, owner of the brand of RECLASSIFIED, via its third Chinese buyout fund denominated in RMB.
The transaction marks the eighth acquisition in the beauty and lifestyle industry in recent years and the continued expansion of its exposure and footprint in the space.
Founded in Shanghai in 2013, RECLASSIFIED is a prestigious Chinese perfume house that has created a variety of iconic original fragrances featured in its extensive product portfolio, including fragrances, home fragrances, car fragrances, scented candles and scented personal care products. The company operates more than 100 retail outlets in 50 cities across the country.
“The name RECLASSIFIED is a combination of ‘RE’ and ‘Classified’, illustrating our determination to differentiate ourselves and our refusal to be classified. Each RECLASSIFIED perfume bottle has its own story and its own philosophy, ”said Mac LIN, CEO of RECLASSIFIED.
CITIC Capital believes in the long-term growth prospects of the beauty, personal care and lifestyle industry, and will continue to seek attractive investment opportunities in the industry.
In addition to RECLASSIFIED, CITIC Capital’s investments in the related sector include: Erno Laszlo, a US premium skin care brand; New Zealand’s own beauty brand Trilogy; Axilone, a world-class cosmetic packaging supplier; UCO, an e-commerce service provider serving premium beauty brands; ScentAir, a provider of scent marketing solutions; Lifestyles / Jissbon and LELO, leading global brands in the intimate wellness sector.
Founded in 2002, CITIC Capital is an alternative investment management and advisory company. The company manages over $ 32 billion in capital across 100 funds and investment products through its multi-asset class platform spanning private equity, real estate, structured investment and finance and corporate finance. asset management.
CITIC Capital has more than 200 portfolio companies spanning 11 sectors and employing more than 800,000 people worldwide. Its PE branch focuses on buyout opportunities globally and has made more than 79 investments in recent years in China, Japan, the United States and Europe. – BusinessNewsAsia.com
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A new collaboration between ERPRO Group, VIKTOR & ROLF, and L’Oréal uses Carbonof Digital Light Synthesis technology to produce an exclusive 3D printed bottle for the Flowerbomb fragrance.
While working on the Flowerbomb fragrance, Viktor & Rolf wanted to create something new. They dreamed of it. a fragrance that had the power to spread a positive message. A profusion of flowers as a weapon to spread the world with beauty and fantasy and to transform the negative into the positive. No technology could convey this message more clearly than 3D printing.
The new Viktor & Rolf project celebrates the “15th anniversary of Flowerbomb”. In collaboration with the L’Oréal teams, ERPRO produced 15 unique bottles. This limited edition combines traditional know-how and new 3D technologies: the whole is 3D printed using carbon technology and each component is then polished and assembled by hand. The video was shot at the ERPRO premises in Saint-Leu-la-Forêt.
Viktor & Rolf designed the lavish rose gold dress of the iconic Flowerbomb bottle, made of thorny branches and flowers. The $ 2,500 Limited Edition, one of 15 pieces in the world, is contained in a luxurious hand-numbered calligraphy rose gold case. He is said to be the object of a pure desire for the most precious and explosive scent.
For this ultra-luxurious edition, the designers wanted flowers as spectacular as the flowers made for their Haute Couture clothes. The flowers had to be sumptuous and beautiful, but also thorny and confusing. To produce this complex design, traditional techniques were abandoned and Viktor & Rolf focused on innovation. Using Carbon’s 3D printing technology, Viktor & Rolf combined traditional craftsmanship to create the new bottle dress. The ornament is individually hand polished and honed and dipped in rose gold.
Viktor & Rolf designed the lavish rose gold dress of the iconic Flowerbomb bottle, made of thorny branches and flowers. The $ 2,500 Limited Edition, one of 15 pieces in the world, is contained in a luxurious hand-numbered calligraphy rose gold case. He is said to be the object of a pure desire for the most precious and explosive scent.