Monange is the former fragrance creative director of IFF for Asia, who left the company in 2019 to found Maison 21G.
Based in Singapore, the company was founded Monange, which has over two decades of experience working with major beauty houses like L’Oréal.
In 2019, Monange left her position at IFF as Creative Director of Fragrances for Asia to launch Maison 21G, which she said had the potential to turn the world of perfume upside down.
Maison 21G seeks to revolutionize the perfume industry with its unique technology called The Source.
“It allows you to take the perfume concentrate and dilute it in a perfume bottle in 30 seconds, it’s like the Nespresso in perfumery.
Monange said CosmeticsDesign-AsiaThat she created the company to find the “soul” of perfumery.
She lamented that with the current mode of operation of perfumery, the market is full of perfumes that “Everyone loves, but no one loves”.
Since its inception, the company has grown rapidly and currently has three stores in Singapore, one in Sydney, Australia and other exciting projects are underway.
Monange explained that his success comes down to his consumer-centric approach to selling products.
“People are hungry to try new things… Especially now with COVID-19, when people go out they really want to have an experience. “
This principle also extends to the online arena, where Monange has managed to build a successful e-commerce business selling bespoke perfume.
The company achieved this feat by developing two techniques that would essentially reassure consumers and allow them to make mistakes without paying the price.
Additionally, Monange has designed his business around sustainable practices to meet consumers’ growing interest in conscious consumerism.
“The consumer is really waiting to see what you are doing for the planet. We need to be aware of the packaging and how we buy our products. Most natural products come from poor countries… you have to make sure that these people are treated well… it is important to get your ingredients from the right person ”, she says.
To learn more about Monange and Maison 21G, see the podcast above or on Apple Podcast.