It is part of a line of perfumes from the French luxury brand Morreale Paris with bottles that start at US $ 1.5 million and can cost up to US $ 20 million depending on the bottle customization.
Each bottle takes over 35 people up to a year to make and is marketed for the “royals and 0.0001%”.
A French luxury brand is betting that the richest people in the world will pay dearly for a bottle of refined perfume.
A perfume bottle from Morreale Paris’ “Le Monde sur Mesure” line is encrusted with diamonds, rubies and gold, and costs between $ 1.5 million and $ 20 million. Each perfume and bottle is personalized for each client.
“Our client base is primarily wealthy art and jewelry collectors as well as perfume enthusiasts,” brand creative director Maxime Rançon told Business Insider. “’Le Monde Sur Mesure’ is not just a perfume, it is a jewel, a story, a precious work of art. Our clients… come to us for Maison Morreale to create a unique and precious bespoke work of art that very few people on this planet can. [have] access to.”
Ransom said he has so far sold a US $ 1.5 million bottle – with gold “armor” and encrusted diamonds – to a family in the Middle East who wish to remain anonymous, and they are in conversation. with another potential buyer. .
Each bottle takes over 35 people up to a year to make, Ransom said, and the scent is unique to each customer. The customer can either choose from an exclusive creation by Morreale – which would only be used once – or work with Morreale to create a fragrance entirely from scratch.
Ransom explained that “each bottle design is different depending on the customer, each bottle comes with a different piece of jewelry, different armor, different stones, etc … which makes each piece truly unique on the outside and inside. .
Society Group, a real estate public relations firm that sells multi-million dollar homes with Hollywood trailers and Instagram parties, will exhibit the scent at luxury properties in Los Angeles starting in January, at “private events for millionaires and billionaires ”, a representative of the company. Business Insider said.
But before an interested buyer can get a bottle of this exclusive scent, they must complete a online application form.
“The questionnaire means that we want to know our customers, who they are and what their impact is on our world,” Ransom said. And, he noted, 25% of the proceeds from every perfume sale goes to charity.
Those who purchase a multi-million dollar bottle of the perfume are invited to travel around the world with the company during the process of selecting ingredients and creating the unique bottle – in Morreale’s private jet.
“The process of creation is a journey of body and mind around the world in search of the rarest natural treasures on this planet,” said Ransom. “… The experience is an awakening: now that you have seen the world, you can own it. You deserve it. Welcome to the house.”